As we worked with multiple customers, we found that customers were facing issues in buying software products. They were not able to find One-Stop-Shop to by Software Products & Licenses. They had to coordinate with multiple principles and partners for this. So In 2004, we launched our very own Retail Store to sell Software & Multimedia products. We became a One-Stop-Shop for most of their software product needs. Over a period of time, we started becoming a preferred partner for all their software licensing needs.